Monday, September 21, 2009

Lotus Knows...It's Time To Do It Again!

It's an exciting day to be sure, as the Lotus Knows campaign officially kicks off here in the United States. It's been a long time since Lotus has had a highly visible nationwide campaign and it's awesome to be on the inside now to see it begin to take off. is now (kinda) live and it's pretty cool. It officially launches tomorrow, but I know people started looking for it as early as this weekend. It is certainly is different than your normal IBM site.

Of course, a big part of any marketing nowadays is word of mouth, so as Lotus fans we can help by spreading the word. I typically post updates of a Lotus nature on Twitter and Facebook. Sure...a lot of my network doesn't know what I'm talking about, but I have had various people inquire about certain messages. This usually elicits a response like "Oh...I didn't know Lotus did that" or "Lotus is still around?". All of these are great opportunities to help expand the vision and evangelize, so you can be sure I'll keep it up. I encourage you to do the same.

Speaking of marketing...remember the "Work The Web" campaign? I was cleaning out some drawers yesterday and came across this classic.

Definitely brings back some memories! :-)

Another thing to be excited about is the Lotus Knows Bus, which will be traveling around to various cities across the US. I'm going to get a chance to work on it later in October, showing demos of the various products to those that come aboard. Fun times. I'm sure you'll hear more about the bus in the coming days.

As the Lotus Knows campaign kicks into full gear, we also have the rapidly approaching Lotusphere 2010 registration to look forward to, as well as the call for abstracts. If past years are any indication, the track managers will have an great number of overwhelmingly good session ideas to choose from. People get really excited around this time and I doubt this year will be different. Seems like Autumn will be a great time to catch the Lotus fever!


David Schaffer said...

I'm as happy as the next person to see some concentrated marketing of the Lotus brand. But will any real world prospect actually get any meaningful message from this campaign? The web site is not encouraging.
I want to be able to point my clients/employers to stuff that proves they made the right choice selecting/sticking with Lotus. What I've seen of this campaign so far won't do that.

Darren said...

I still wear my Work the Web sweater